CASE STUDY
Testing With Different Ad Formats
Case study:
Testing With Different Ad Formats
Company Summary
Living Magazine is all about giving Americans content that inspires, entertains, uplifts, and feeds the soul. From real stories about real people to hacks and juicy gossip, they provide content that can relate to anyone and everyone.
Website: www.livingmgz.com
Industry: Lifestyle & Wellness
Global rank: US top 3500
Challenge
Living Magazine reaches 11 million visits (8M unique) per month. In the past, the company was offered to add a video content ad unit on their site. However, they rejected the offer out of fear of a decrease in user experience. Living Magazine then used ReigNN’s services to test the impact of the new ad unit on its users’ engagement.
Approach
Living Magazine used ReigNN’s method of testing new video ad units on a small percentage of mobile users reading specific content. Once the test was live, the publisher used ReigNN’s real-time reporting tool to assess the impact of the video ad format and concluded that it was not changing the users’ behavior. The publisher extended the test to additional devices and different pages, while optimizing the specific positioning of the ad unit.
Results
After a month of testing and sampling of 11 million visits, Living Magazine decided to implement the video ad unit on all its pages. ReigNN’s data showed that by adding a video ad, the visit duration was minimally reduced by 1.3% {from 2:26 min to 2:24 min} while the average income per visit increased by 26%.
The publisher came to the conclusion that the tradeoff was worthwhile. It was the significant increase in revenue that made all the difference.
The publisher still left a small percentage of visits without video ads in order to keep track of the impact of the specific unit has on its users.
Average visitduration
Average bouncerate
AverageRPM
As a team of dynamic and experienced professionals, we developed an all-in-one monetization platform that combines advertising partners, data, and advanced AI. Our goal is to organize and simplify complex data in order to give our publishers the tools, knowledge, and ability to realize their sites’ full potential.
Throughout the years, our mission has remained the same. What we strive for, and what our technology provides, enables our publishers to earn the most they can from every impression, while maintaining a smooth and seamless UX experience.
