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Case Study

CASE STUDY

A/B testing with multiple ad layouts

Case study:

A/B TESTING
WITH MULTIPLE
AD LAYOUTS

A/B Test

25

A/B Tests
Taken

Optimal

4

Optimal Layouts
Selected

increase cpm

18%

Increase
eCPM

Revenue increase

24%

Revenue
Increase

Company Summary

Publisher A is a top magazine which provides inspiring and entertaining content.
From real stories about real people to DIY hacks and celebrity gossip.

Challenge

Publisher A reaches 7.5 million unique visitors per month. Previously, The Publisher
struggled to test different ad layouts on various types of users. The Publisher
selected ReigNN to streamline the process while maintaining a balance between
user experience and maximizing overall revenue.

Approach

Publisher A integrated ReigNN’s solution on several sections of their website.
ReigNN created multiple ad layouts, with each layout set by different parameters.
The Publisher determined when to load each layout.

A wide range of A/B testing was run over a two-month period, introducing
The Publisher to ReigNN’s trusted premium demand sources. Once active,
The Publisher was able to assess the performance of all layouts in real time.
Based on this new data, the optimal layouts were selected for each section on
The Publisher’s website, resulting in higher viewability.

Additional optimization methods, such as ReigNN’s floor price technology,
were included, resulting in an increase in CPM.

Results

After implementing ReigNN’s solution, The Publisher saw an overall improvement
in revenue and user experience. Over a two-month period, viewability was boosted
from 61% to 73% and CPM increased by 18%. These factors positively contributed
to the site’s positioning. The Publisher attracted premium demand partners
and increased overall revenue by 24%.

By using ReigNN’s real-time consolidated analytics & reporting system, The Publisher can view all earnings from different ad types and formats. These insights provide The Publisher with the ability to run an ongoing optimization process.

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As a team of dynamic and experienced professionals, we developed an all-in-one monetization platform that combines advertising partners, data, and advanced AI.
Our goal is to organize and simplify complex data in order to give our publishers
the tools, knowledge, and ability to realize their sites’ full potential.
Throughout the years, our mission has remained the same. What we strive for and what
our technology provides enables our publishers to earn the most from every impression, while maintaining a seamless UX experience.

At ReigNN they deliver. Within only a few weeks after becoming a Prebid.js demand partner with Ancient History Encyclopedia, they became one of our top performers. The team has always been quick to respond, friendly, and very helpful. I recommend ReigNN to any publisher who wants to improve their programmatic demand.”
Jan van der CrabbenCEO & Founder, Ancient History Encyclopedia
Jan van der Crabben
"ReigNN really puts the focus on the publisher. It’s not easy to find a partner that can provide high-end technology, competitive CPMs and sincere, professional customer service - with ReigNN we get it all. I am pleased with our decision to work with ReigNN and look forward to exploring new opportunities with their new products"
Artyom Prpkopenko Programmatic/Header Bidding, Grand Play Media
Artyom Prpkopenko
"ReigNN is one of my favorite partners. They are professional, attentive and simply get the job done. Trivial as it may sound, in our industry it's all about the people, and ReigNN surely delivers on that."
Paulina TillmanDirector of Publisher Services, ONE by AOL
Paulina Tillman
"ReigNN answers all the characteristics I look for in an advertising partner, and has out-performed market solutions in preventing malicious ads. We haven’t had a single complaint from an ad they’ve delivered. This is a huge value to us."
Jeff Steele Co-Owner, DC Urban Moms and Dads
Jeff Steele

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