CASE STUDY
A/B testing with multiple ad layouts
Case study:
A/B TESTING
WITH MULTIPLE
AD LAYOUTS
25
A/B Tests
Taken
4
Optimal Layouts
Selected
18%
Increase
eCPM
24%
Revenue
Increase
Company Summary
Publisher A is a top magazine which provides inspiring and entertaining content.
From real stories about real people to DIY hacks and celebrity gossip.
Challenge
Publisher A reaches 7.5 million unique visitors per month. Previously, The Publisher
struggled to test different ad layouts on various types of users. The Publisher
selected ReigNN to streamline the process while maintaining a balance between
user experience and maximizing overall revenue.
Approach
Publisher A integrated ReigNN’s solution on several sections of their website.
ReigNN created multiple ad layouts, with each layout set by different parameters.
The Publisher determined when to load each layout.
A wide range of A/B testing was run over a two-month period, introducing
The Publisher to ReigNN’s trusted premium demand sources. Once active,
The Publisher was able to assess the performance of all layouts in real time.
Based on this new data, the optimal layouts were selected for each section on
The Publisher’s website, resulting in higher viewability.
Additional optimization methods, such as ReigNN’s floor price technology,
were included, resulting in an increase in CPM.
Results
After implementing ReigNN’s solution, The Publisher saw an overall improvement
in revenue and user experience. Over a two-month period, viewability was boosted
from 61% to 73% and CPM increased by 18%. These factors positively contributed
to the site’s positioning. The Publisher attracted premium demand partners
and increased overall revenue by 24%.
By using ReigNN’s real-time consolidated analytics & reporting system, The Publisher can view all earnings from different ad types and formats. These insights provide The Publisher with the ability to run an ongoing optimization process.
As a team of dynamic and experienced professionals, we developed an all-in-one monetization platform that combines advertising partners, data, and advanced AI.
Our goal is to organize and simplify complex data in order to give our publishers
the tools, knowledge, and ability to realize their sites’ full potential.
Throughout the years, our mission has remained the same. What we strive for and what
our technology provides enables our publishers to earn the most from every impression, while maintaining a seamless UX experience.
