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The Interactive Advertising Bureau Tech Lab introduced ads.txt as a tool that can help ad buyers avoid illegitimate sellers who arbitrage inventory and spoof domains. Read on to know about ads.txt and how to utilize it on your site.

Why do you need to do A/B testing? What are the benefits, and how it actually works? Find out all you need to learn about A/B testing.

How can native advertising work for your business or product? Learn how to build trust and engage with native ads and reach your goals at scale.

This year was far different from last year’s predictions. Here is how the publishing industry was affected by the virus.

Everyone in the ad tech world uses header bidding, but why is it so important? How does it boost ad revenue?

What can you expect to happen in the digital publishers’ arena in 2021? Check out these four top trends.