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Optimizing Digital Publisher Monetization

Innovation. Innovation. And more innovation. That’s what’s going on in the digital publishing world right now.
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Going Digital: How Virtual Conferences Are Affecting the Tech World

A virtual transformation has been thrust upon us, and in this new digital landscape, businesses are faced with a decision: sink or swim.
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The Art of Balancing Ads and User Experience

Digital publishers are faced with the constant dilemma of balancing ads and keeping users happy.
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What Exactly Is Header Bidding?

Everyone in the ad tech world uses header bidding, but why is it so important? How does it boost ad revenue?
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How COVID-19 Impacted the Publishing Industry

This year was far different from last year’s predictions. Here is how the publishing industry was affected by the virus.
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Comparing Google AdSense and Google AdX: What’s the Difference?

How do you decide which platform better suits you and your business’s needs?
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