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All content creators use some sort of analytics platform on their websites. Are you taking full advantage of it for your content-creating process?

Online publishing is all about remaining in tune with your audiences. Here are 3 big trends that will help publishers succeed in this ever-changing market.

It is crucial that publishers deliver the most impactful ad layouts to their audience. Here’s four ad layouts every publisher should consider.

The Interactive Advertising Bureau Tech Lab introduced ads.txt as a tool that can help ad buyers avoid illegitimate sellers who arbitrage inventory and spoof domains. Read on to know about ads.txt and how to utilize it on your site.

Why do you need to do A/B testing? What are the benefits, and how it actually works? Find out all you need to learn about A/B testing.

How can native advertising work for your business or product? Learn how to build trust and engage with native ads and reach your goals at scale.