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Getting With the Times: Using Technology to Our Advantage

As technology continues to advance, the publishing world needs to adapt in order to stay afloat in a constantly changing business. In recent years, digital publishing surpassed all of its print edition counterparts and has become a massive business in itself. Now, the main problem for digital publishers is standing out in a competitive and ever-growing industry.

But technology isn’t all problematic; publishers can actually use it to their advantage in order to produce better and faster content than ever before. Check out these useful resources to add to your digital publishing toolbox.

Canva: Design Software

Photo by Marco VDM / Getty Images

If you’re looking for a cost-effective and simple design solution, look no further. Canva is a free software that helps you create professional-looking content in a fraction of the time. Canva is great for businesses and includes templates for creating marketing materials, eBooks, presentations, ads, resumes, and more – all that can be personalized to fit your brand.

You can share your work with your team and have the options to comment and edit, which they can conveniently receive through email.

Must-Have Tools for Writers

Once you have your dream team of loyal writers ready, you’ll want to ensure that the quality and consistency of the content continue to increase. Here are some of the most useful tools we recommend:

Hemingway Editor: Editing Tool

Succeeding in the content world means making sure your writing has no errors. Hemingway Editor is an amazing grammar checker. The software highlights all the necessary grammar mistakes, like passive voice and punctuation. It also points out hard-to-read sentences and adverbs, dull phrases and offers simpler alternatives.

You simply copy and paste your content onto the editor, and BAM! – your work has been edited. You can also write directly on the platform and switch between writing and editing modes. You don’t have to pay to use Hemingway Editor, however, there is a more comprehensive version of the software that can be purchased.

Grammarly: Editing Tool

Similar to Hemingway Editor, Grammarly is another online grammar checker that finds writing mistakes and areas for improvement. There are several plans for this error-catching software; the basic one is free and identifies spelling, grammar mistakes, punctuation errors, and wordiness. Whether you’re writing an essay or an article, Grammarly is a necessarily publishing tool.

Photo by The Good Brigade / Getty Images

Copyscape: Plagiarism Checker

Sure, creating quality content is extremely important, but posting original content is also essential. Copyscape is a plagiarism checker, a helpful tool that runs through your work and identifies areas of text that match existing online content.

Copyscape is free unless you want to invest in Copyscape Premium (for more detailed, in-depth examination). Oh, and the software also shows you if your content is being plagiarized.

Essential Google Tools for Content Analysis

Google is always looking for new, innovative ways to elevate its services and make itself more manageable and user-friendly for businesses of all budgets and sizes. These are the tools we think are the best:

Google Analytics:

If you’re not already using this software, you certainly should be. Google Analytics allows you to track your marketing, content, and product performance from anywhere at any time. Once you open an account, they set up a property that works as a data collection point. From there, you set up filtered data perspectives and add a tracking code to start collecting and following the data for your property.

You can use Analytics for free, which provides you with enough insight, but larger companies should consider purchasing Google Analytics 360.

Google Search Console

Oftentimes, if somebody has a question, they rely on the good old Google Search. Google Search Console shows you how you’re performing on Google Search and gives you ways to become more competitive. You can even see how other users interact with your content and what brings the most traffic to your website. Like Google Analytics, Google Search Console is also free.


SEMrush is a service that helps optimize websites’ search engine visibility, as well as run digital marketing campaigns (like SEM campaigns), and has been around since 2008. The tool provides you with information within your industry role, identifies trends that are going on, and recognizes valuable keywords to use in your campaigns.

SEMrush also identifies the keywords your competitors are using and where they stand in the Google search engine. This is extremely beneficial when you are trying to create web content that will almost certainly generate traffic.

The Take-Home Message

Technological advancements definitely changed the publishing world and will continue to do so. The trick to making it in this sink-or-swim industry is adapting to the digital world and utilizing technology to help you produce content in a fast and convenient way.